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Jim Kelly

Copywriter

My Work

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Web Content

Company Website: TrojanOne

What We Do
Services
Case Studies
Bios

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Company Website: Thornhill Farms

Landing Page
Our Products
Our History
Testimonials

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Miscellaneous Web Content

Homepage hero banners
Pop-up ads
Banner ads
Contest Promotion Page

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Emails

E-blasts

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Social Media

Facebook
Twitter
Instagram

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Branding

Copy

Brunel Commercial Interiors

Brunel designs and manufactures retail environments and fixtures. Based on their agency's research, I developed these components of their branding copy, aimed at employees and clients.

Brand Idea
Core Values
Manifesto

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Creative Concept

Copy

Copy for Diageo Pitch

Copy accompanying the creative concepts as part of a pitch for an in-bar experiential marketing campaign.

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Newsletters

Weekly Canadian Sponsorship Forum e-newsletter for industry news and issues.

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Monthly e-newsletters for CHCanada.com, Doubleday Canada Book Clubs and bookscene.ca.

These usually consisted of an introductory letter and copy for various sections promoting specific products or product categories.

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Speechwriting

Executive speech delivered by the president and founder of A. V. Gauge and Fixture marking the company's 30th anniversary.

View/download the entire speech as a PDF here.

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Events

Event Invitations and Ads

Full-page print ad promoting Aeroplan's sponsorship of Summerlicious – placed in En Route magazine.
Postcards promoting the Canadian Football Hall of Fame party and weekend at the 101st Grey Cup in Regina, SK, November, 2013. "Walk Among Giants" - a simple, three-word phrase that connected powerfully with the target audience.

Various pieces promoting the Sun Life Grey Cup Fan March, a first-of-its-kind brand activation that won Gold at the PROMO! Awards for Best Pop-Up Activation.

E-vite to TrojanOne Client Holiday Party (music theme).

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Conference

Guidebook

2013 Canadian Sponsorship Forum Conference Guidebook

Cover and sample pages from the 72-page guidebook for the 2013 Canadian Sponsorship Forum.

View/download the entire Guidebook here. (PDF)

My Channel

My Channel

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Videos

Videos I scripted for Aeroplan partners

"Anti-Churn" campaign for the TD® Aeroplan® Visa Infinite* Card using Aeroplan.com's "Myth or Truth" messaging – short version (17 sec.) (Art Director: Olivia Chow)

Just a sampling of my work.

See more on the next page.

(Direct Mail, Brochures, Welcome Guides, Display Copy,

Voice Scripts, Print Ad Concepts)

Let's talk about how I can help you >>

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