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Jim Kelly

Copywriter

My Work (cont'd)

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Welcome Guide

Redesigned Columbia House DVD Club Welcome Guide

I produced and supervised copy for this brochure, working with another copywriter. The goal was to make it more readable, user-friendly and informative.

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Brochures

Marketing Brochure (web)

A 6-panel brochure for a Bay Street recruiting firm that specializes in the financial services sector.

View/download the entire brochure here. (PDF)

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2014 Canadian Sponsorship Forum Sales E-brochure

Eight-page brochure emailed to prospects to drive delegate sales for the 2014 Canadian Sponsorship Forum.

View/download the entire brochure here. (PDF)

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Direct Mail

Various DM pieces

Inserts
Buckslips
Envelopes (OE)
Cello-wrapped magazine cover

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Display Copy, etc.

Columbia House DVD Club Magazine

I created entertaining, engaging and informative headers, subheads, footers, call-outs and other kinds of display copy.

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Voice Blast Scripts

Telephone Voice Blast Scripts for Doubleday Book Clubs.

Formatted to accommodate voice talent

Double-spaced
Phonetic spelling where necessary
Short, easily-spoken sentences to allow voice talent to breathe and avoid tripping over words

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Mock Ads

Some ad concepts (print/TV) that I had developed before my career took another direction.

These samples are the mock-ups of the ad ideas I had created. As such, they lack the benefit of proper art direction. These were all created about 15 years ago. I used mostly real companies and products, basing the copy on the benefits and claims they stressed in their material.

Let's talk about how I can help you >>

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